Overview
Process
User-Centered Design Process
Discovery, Concepting, Prototyping & Testing.
My Role
Design Conception, UI/UX Design
Objective
A one month Intro to UX Design and Design Thinking methodologies March 2020. Designing a low/Mid-Fidelity to Mobile App that focuses on learning new vocabulary.
Product
A Vocabulary App, that enables the user to learn and apply new words in a playful way.
Discovery
Competitive Research
Identified and examined the advantages and disadvantages of three mobile apps according to the following criteria:
Findability, Accessibility, Desirability, Usability, Credibility and Usefulness;
User Research
interviewed three individuals, and my goal was to answer the following questions:
What motivates individuals to learn new vocabulary?
What goals they try often to solve?What helps most of them overcome their challenges and
keep learning?What experiences have individuals had with vocabulary apps?
Findings
Most individuals said they would be more motivated to learn if s.o. praised them for their performance.
Career advancement and expansion of personal horizons are typical motivations for learning a new language:
"With a new language, I always gain a new view of the world. I am curious"
Winning and losing games with treasure hunting or gambling is very motivating.
Repeating a word in different contexts helps most people to remember the story.
Concepting
User Needs and Personas
Created a primary proto-persona and restate the project brief using user stories, job stories, and a problem/hypothesis statement.
User Flows and Task Analyses
Identified the main tasks the proto-persona will need to accomplish their goals by using card sorting method.
Prototyping & Testing
Wireframing and Prototyping
built the first iteration of wireframes and a low-fidelity prototype of the Mobile App.
Usability Testing
Conducted 4 to 6 usability tests with 3 to 5 participants, taking detailed notes on behavior, thoughts, and feelings they had while completing the tasks.
Synthesized the information in the form of a usability test report.
Results & Recommendations of the Usability Testing
• Introduce the user to Level-system;
• Use Latin words for better Readability for foreign speakers;
• Adding an Onboarding process for features;
• Showing the user’s progress on the home screen – being more engaging!
• Explaining the upcoming steps at the beginning of each step;
My Learnings
• Keep the interviews short and concise!
• Opinions are not proofs for users;
• Better fail after small steps than after significant steps;